Lorraine from NQN

The Internet Chef Talks to Lorraine Elliot from

and asks her  Just one Question…

“What inspired you to blog about food?”

I started blogging in the first place  because I had a very dry job as an online media strategist in advertising with very little creative outlet and my husband saw that I wanted to be more creative so he suggested that I blog-it was an emerging medium and he saw potential in that.

As I have a very obsessive nature and always have, food was always one of those things I was absolutely obsessed with from an early age. When I decided I wanted to blog, I knew that it was going to be about one of my three great loves: food, beauty or fashion. I thought about it and food was the the thing that I thought about most during the day.

The other two I loved but when I’d catch myself daydreaming it was always going to be about food. And if you’re going to blog about something, you’d best do it on a topic you’re absolutely smitten with!

Lorraines Fav Food St. Honore Pastry

Food blogger profile

Website: Not Quite Nigella

Twitter: @notquitenigella

Facebook: Not Quite Nigella

Lorraine Elliott is the founder of the popular food and travel blog Not Quite Nigella. A former Advertising Media Strategist, she began the blog in September of 2007 after repeated suggestions from friends and family. The blog features a new story every day with stories alternating between a cooking story, restaurant review and store visit. She also conducts interviews with chefs like Fergus Henderson, Donna Hay and Bill Granger and writes special features and behind the scenes stories on how food is made. There are also a number of travel stories as she crosses the globe finding interesting places to eat. Her blog receives over 120,000 unique readers per month and over 320,000 page views per month making it the largest food blog in Australia. Since then, the popularity of the blog has given her the impetus to take it full time which she has been doing since January 2009.

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  1. I have been visitng her blog since early last year. I can't praise her enough and her willingness to help and advice bloggers like me. I have learnt so much from her. Just wanted to say 'Thank you' 🙂

    And also thanks to Bridget for showcasing Lorraine. 🙂

  2. Not Quite Nigella is definitely one of my favourite blogs ever! I love Lorraine’s pictures, in-depth food and travel stories, as well as her very distinct voice. She’s one hell of a talented cook as well, and some of her recipes have found their way to my little black book.

    On a more personal note, I have the pleasure of counting Lorraine as one of my friends, and she absolutely blows my mind every time we catch up. She’s so nice, so talented, and so focused on her passion. This girl is going places, let me tell you, and it’s an inspiration to watch her get there!!

    And thank you Bridget for featuring these inspiring profiles on your blog, I know every time I’m visiting your website I’ll be blown away with fantastic stories and recipes 😉

  3. I am lucky to personally know Lorraine and love attending events with her – she’s lots of fun! The fact that she can blog full time is testament to her awesome dedication and love of food, it’s a great thing to see.

    Great idea for a series Bridget – looking forward to reading about more bloggers! 🙂

  4. Bridget thanks, for featuring me. You and Mahei do so much for food bloggers and for the food industry here particularly on the social media front! 🙂

    And thankyou Penny, Myriam and Christie! You are all SO sweet! 🙂 xxx

  5. Mahei said…

    Thank you Lorraine for your support and being a part of #JOQ. We enjoyed and loved hosting you at one of Bridget’s breakfasts.

    Keep up the fantastic passion you have for food and sharing it with the world!!

    This micro-interview was a wonderful lens into seeing what inspires you to do what you do. We just hope it inspires to follow their dream in return.

    Thank you again Lorraine.

    Thank you Penny, Myriam and Christie for sharing.

    Your comments here is a wonderful testament to the wonderful work and passion of Lorraine’s.

    Take care and we’ll connect soon.
    Mahei @ Iconic88

  6. Thankyou so much Mahei! That breakfast was truly amazing. You and Bridget make such a incredible team too 🙂 So lovely getting to know you both!


  7. deeba said…

    One of my fave food bloggers…

    Fab to see you here Lorraine!

  8. I do not agree with this blog post. Even so, I had searched in Yahoo and I’ve found out you are right and I seemed to be thinking in the improper way. Carry on publishing high quality articles like this.

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