The Internet Chef Talks to Lorraine Elliot from
and asks her Just one Question…
“What inspired you to blog about food?”
I started blogging in the first place because I had a very dry job as an online media strategist in advertising with very little creative outlet and my husband saw that I wanted to be more creative so he suggested that I blog-it was an emerging medium and he saw potential in that.
As I have a very obsessive nature and always have, food was always one of those things I was absolutely obsessed with from an early age. When I decided I wanted to blog, I knew that it was going to be about one of my three great loves: food, beauty or fashion. I thought about it and food was the the thing that I thought about most during the day.
The other two I loved but when I’d catch myself daydreaming it was always going to be about food. And if you’re going to blog about something, you’d best do it on a topic you’re absolutely smitten with!
Food blogger profile
Website: Not Quite Nigella
Facebook: Not Quite Nigella
Lorraine Elliott is the founder of the popular food and travel blog Not Quite Nigella. A former Advertising Media Strategist, she began the blog in September of 2007 after repeated suggestions from friends and family. The blog features a new story every day with stories alternating between a cooking story, restaurant review and store visit. She also conducts interviews with chefs like Fergus Henderson, Donna Hay and Bill Granger and writes special features and behind the scenes stories on how food is made. There are also a number of travel stories as she crosses the globe finding interesting places to eat. Her blog receives over 120,000 unique readers per month and over 320,000 page views per month making it the largest food blog in Australia. Since then, the popularity of the blog has given her the impetus to take it full time which she has been doing since January 2009.
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