Ed Charles from Tomato

The Internet Chef Talks to Ed Charles from


and asks him  Just One Question…

What inspired you to blog about food?”

I was inspired to write about food because I wanted to escape “foodie” food writing and communication in an unwanky way.

Originally I was a financial and business journalist from the UK who moved to Sydney in 1995 and then Melbourne in 2000.

In 2004, I started my own food magazine Tomato, which was distributed through cool cafes, bars and restaurants. While the content, which was similar to my blog, was successful, financially the project was ill-thought out.

I then discovered blog platforms and put my content onto the blog, also called Tomato.

I used the name Tomato as my maternal grandfather imported fruit (mainly bananas) and vegetables to the old Covent Garden market in England and had his own Tomato plantations. As well as the family connection, the Tomato also symbolized everything that is good and bad about food from the delicious heirloom variety warm from the sun served simply with basil and olive oil to the hard, cardboard variety sold out of season in the supermarkets.

Food blogger profile:

Bio and Social Media Links:

Food Blog: http://www.tomatom.com

Facebook address: http://www.facebook.com/ed.charles

Twitter handle: @Tomatom

Other websites:

http://www.linkedin.com/in/edcharles http://www.youtube.com/gastrotom

http://www.flickr.com/photos/tomatom http://friendfeed.com/tomatom


Since then, thanks to my blogging I’ve written on food and drink for many newspapers and magazines, including The Australian, Herald Sun, The Age and Gourmet Traveller. I’ve reviewed for the Gourmet Traveller Restaurant Guide and The Age Good Food Guide, judged cakes, cheese, cocktails and participated in almost any food or drink tasting you can think of.

Currently, I’m reviewing for the Melbourne Coffee Guide and will be disappearing to India and South East Asia from November for a few months to complete my search for the perfect curry (with only one spare pair of underpants).

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